Hey Coach, THIS WEEK 122,974 coaches are competing for your clients. Here's how to win. The coaching industry hit $5.34 billion in 2025. Demand is growing, but so is the competition for every single client. We published a new guide that breaks down what's actually working for coaches who are filling their practices right now. Three things stood out: 1. The coaches filling their practices aren't marketing harder. They're positioning more precisely.
2. Most coaches build funnels before they have trust assets in place. The result: traffic that doesn't convert.
3. The five channels where clients actually come from haven't changed. But how you show up in them has.
GET THE FULL PLAYBOOK →
THE SPARK "Niche down until it hurts." Agree or disagree? The article argues that niching down is the single biggest lever for getting clients. Coaches who describe a specific audience and a specific problem consistently outperform generalists. But many coaches resist niching because they're afraid of turning away paying clients. Especially early on, when every dollar matters. Have you niched down? Did it help, hurt, or are you still wrestling with it? JOIN THE CONVERSATION →
COACH QUOTE OF THE WEEK "The secret of getting ahead is getting started." — Mark Twain |
Not a coach. But every coach who's stared at a blank marketing plan knows exactly what he meant.
P.S. Next week we're featuring a guest article on the hybrid coaching model: what happens when you pair human coaching with AI-powered practice tools. Stay tuned.
The world needs you,
Corinna + the COACHILLY MAG team | 
